Dead Meat logotype
for Meaning Machine — 2023
Branding
Dead Meat is an upcoming video game by Meaning Machine Games that takes place in a fictional artificial meat company. The main cultural referents for the art direction were film noir classics from the 1940s as well as visual ephemera of that era. For this project, an unusal stackable logotype was designed, of which either the full logotype or the wordmark alone can be used, depending on the context. The logotype was designed extensively by hand before the production of a vector-traced version. A series of textures inspired by ground meat was also created.
Process pictures:
