Branding projects:
◉ Praise Be! logotype
for Meaning Machine
2025
#Branding
Praise Be! is an upcoming strategy and RPG video game by Meaning Machine Games that works as a "prayer simulator". As such, the logotype was inspired by the weight that religious beliefs can have on a society. The game will include featureless characters, which were an inspiration for the human figures under the letters. Other influences were 3D "stone carved" logotypes such as the ones of the films "Ben Hur" and Monty Python's "The life of Brian", as well as certain geometric letter styles commonly seen in contemporary graffiti. The logotype for the game was revealed in 2025.
◉ Dead Meat Logotype
for Meaning Machine
2023
#Branding
Dead Meat is an upcoming video game by Meaning Machine Games that takes place in a fictional artificial meat company. The main cultural referents for the art direction were film noir classics from the 1940s as well as visual ephemera of that era. For this project, an unusal stackable logotype was designed, of which either the full logotype or the wordmark alone can be used, depending on the context. The logotype was designed extensively by hand before the production of a vector-traced version. A series of textures inspired by ground meat was also created.
◉ Meaning Machine logotype
for Meaning Machine
2023
#Branding
Meaning Machine is an innovative company based in the UK that's changing the ways video games are being made. By employing Natural Language AI, they're able to create interactive Non-Playable Characters (that they call "Active Agents"), for instance. Meaning Machine launched in spring 2023. The icon of the logotype was designed with human-machine interaction in mind while the wordmark represents the fun-forward and indie-scale qualities of the company. While the wordmark can seem complex at first, it has been optimised to perform well at very different display sizes.
◉ Unknown Number
for Meaning Machine
2022
#Branding #ArtDirection
#TypeDesign #Motion
#CharacterDesign #UI
Unknown number is 'a first person talker', a new genre of videogames that you play by using your voice, created by Meaning Machine
(formerly known as Godolphin Games). Through a series of phone calls, you can help the environmental activists of the game to perform a daring heist taking place on an abandoned oil rig.
For this project, extensive art and type direction work was realized: from creating the main logotype to sub-brand logotypes, a custom typeface, icon design, character design and user interface. Unknown number was released on Steam the 21st September 2022.
◉ Trialogues logotype
for Trialogues
2022
#Branding
Trialogues is a research project by philosopher Pablo Pérez Navarro for the Center for Social Studies of the University of Coimbra. The logotype of the project is based on the notion of cultural exchange, where communication stems from the combination of shared points of view and not from individual declarations.
◉ Irichen logotype
for Irichen
2021
#Branding
Irichen is a small company in El Hierro, Canary Islands, specialised in fresh organic produce and craftmanship. The name of the company refers to an ancient Canarian word for "wheat", as a way to signify fertility.
The client sought a circular logo that could be applied as an inked stamp to fruit crates and packaging. The symbols contained in it represent the sun (it's spiral shape refers to ancient engravings found on the Canary Islands) and a wavy sea.